adsense tips fro begginers

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adsense tips fro begginers

Post  Admin on Fri Aug 13, 2010 9:02 am

AdSense is a pay-per-click (PPC) program that can give you advertising
revenue from each page on your website with a minimal investment in
time and no additional resources.

>> Find your
keywords:: Before serving ads on a web page, check its keyword density.
A free and advanced tool for finding the most prominent keywords in a
page can be found here: SEO Density Analyzer. Copy the most important keywords to a text file ([web page name]-adsense-keywords.txt).

>> Improve your keywords:: Get keyword suggestions from Overture
Search Inventory and from Google AdWords Sandbox. Get new keywords that
can help you improve your ad relevance. Enter the keywords from [web
page name]-adsense-keywords.txt and save the suggestions to [web page
name]-adsense-suggestions.txt.

>> Keep your website
focused on a theme:: Use the keyword suggestions to enhance your web
pages and to build theme-based content. And also try to get your
keywords into the anchor text of your incoming links as much as
possible. Don't forget that Google AdSense is keyword-targeted
advertising: Google AdSense bases its advert topics on your websites
content, this means that content-rich websites of a popular topic
should attract a large amount of ads.

>> Write a new
page every day:: One of the best tips is to add a new page to your web
site every day. The more content you have, the more visitors you will
get. Put an Adsense unit on each and every content page of your site.
But where? You will find more about that from the next AdSense tips.

>> Choose the right AdSense format:: Wider formats are successful
because the ads are compact, easy to read and are complementary to the
content. The top three AdSense formats are:
336x280 large rectangle
300x250 medium rectangle
160x600 wide skyscraper

Another successful format is the 468x15 horizontal ad links, that can be placed under your navigation bar.

>> Color tips:: When creating your Google AdSense ads it is
recommended to use the color scheme and style of your website so that
the ads blend in well. Ads without background color and borders perfom
better than ads within borders with background color.

Create a custom AdSense palette:
border color = background color of your web site
background color = background color of your web site
link color = blue, color of your links
url color = black, #999999
text color = black, #333333, color of your main content
You can also rotate your color palette: select multiple color palettes that blend with your site to create variety.

>> Position tips:: Visitors tend to look at the big headlines to
see if your page is worth reading. If you get them interested, they
will read the text and look for your navigation links.

Place
the AdSense ads in a prominent place around the top/left part of your
page or under your headlines, where your visitors are most likely to
look at.

If you have an article page with a long body of text,
the bottom of that article is a good place for AdSense ads because your
visitors read the text and then they want more resources.

>> Increase the number of ads, but not too much:: If you have a
lot of text on a page, use multiple AdSense units. You can use up to
three AdSense units on a page, two AdSense search boxes and one unit of
ad links.

Link units allow the user to refine what they're
interested in. So if they may not be interested in specific ads on your
page, they might be interested in a particular topic, and by clicking
on a link unit and a link in the link unit, they'll be able to specify
that they're interested in that specific topic and get a lot more
options and variety on the ads that might appear.

AdSense for
Search allows visitors to search Google.com or your sites (up to 3
domains). You earn money whenever they click on the ads that come up on
the search results. If you click the Open search results in a new
browser window checkbox in the AdSense for Search settings, you won't
lose your visitors.

>> Preview Google ads:: You can find
out what ads will be served by Google AdSense if you install Google
AdSense Preview Tool, a very simple tool available only for Internet
Explorer 6.0. Click to advertiser sites without generating invalid
clicks, and easily add their URLs to your URL filter list. Because
AdSense uses geo-targeting, Google serves different ads for other
countries. Instead of faking your IP or travelling abroad to test your
ads, use this AdSense tool to see what ads see your visitors from
France, Germany or other countries.

There may be no Google
AdSense ads available for your webpage, so Googlw will display Public
Service Ads. You can hide them using alternate colors or images. Make
sure you include the image in a simple html file as a link (use
target="_top"). The image size should be the same as the dimension of
AdSense units. In the alternate url box, enter the absolute url of the
html file.

Read more about alternate ads.

>> What not to do::
Don't click on your own ads
Don't ask others to click on your Google ads
Don't manually change AdSense code
Don't place Google ads on sites that include prohibited content (e.g.: adult sites)
Don't employ cloaking, hidden text or farm links
Don't use AdSense ads on the same page with similar ads (e.g.: Yahoo Publisher Network)

>> Show images above or next to your ads:: Placing images above
AdSense ads is not necessarily prohibited by program policies. However,
depending on the method of implementation this could be considered
encouraging users to click on ads. So you should include a border line
between the ads and the images. Don't show specific products in your
images, in order not to mislead the visitors. Just use generic images
that will increase the visibility of your ads.

>> Use
section targeting:: Use section targeting to emphasize some content in
your page. On your site, place this code where you want to emphasize.

<!-- google_ad_section_start -->
Content you want to emphasize.
<!-- google_ad_section_end -->

If you want some content to be ignored, use

<!-- google_ad_section_start(weight=ignore) -->

>> Alternate the colors of your ads:: AdSense allows you to have
up to 4 color variations for each variable for which you can specify
color. You should do that if you put AdSense ads on pages that receive
many impressions from the same visitors (for example forums) to reduce
ad blindness. For example:

google_color_border = ["628098","628098","000000","000000"];
google_color_link = ["000000","BBB90C","BBB90C","628098"];
google_color_url = ["000000","628098","000000","000000"];
google_color_text = ["628098","628098","000000","000000"];
AdSense Tip #14: Your Google ads should be visible


Make sure your text ads are visible to the surfers in all screen
formats. If you put the ads in a table, give sufficient breathing room,
i.e. proper cell padding and cell spacing to make the ads stand out
from the rest of your content.

>> Use AdSense channels::
You can categorize the content of your website into channels and then
track your performance. This way you can experiment with different
types of ads and see which is performing the best. Instead of buying an
AdSense tracker, you can enter the most important pages in your site
and see how they are doing. Create up to 200 channels for AdSense.
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